Tag: bounce rate reduction
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The Home Depot Canada: Driving Conversion and Engagement Through a User-Focused Website Redesign
Introduction The Home Depot Canada’s website faced usability challenges that hindered the shopping experience and negatively impacted conversion rates. This case study focuses on the user-centered redesign project to streamline navigation, improve mobile optimization and boost conversion rates. The Challenge The existing Home Depot Canada website suffered from: My Role As UX Designer, I led…