Mindblown: a blog about philosophy.

  • FixingKosovo

    FixingKosovo

    Creating a visual identity for fixers in journalism Objective FixingKosovo.net was a chance to amplify the work of an organization connecting international journalists with local fixers in Kosovo—a mission rooted in storytelling and collaboration. The challenge was to create a platform that felt as impactful and authentic as the stories it would help tell, while…

  • Connecting Educators: A Network App to Empower Collaboration and Resource Sharing

    Connecting Educators: A Network App to Empower Collaboration and Resource Sharing

    Education professionals often lack a dedicated platform for effective networking, collaboration, and resource sharing. This case study outlines the design of a mobile application to address this challenge, connecting educators and fostering a collaborative environment. The Challenge Education professionals experience: Fragmented CommunicationReliance on emails and social media platforms for professional communication, resulting in missed information.…

  • The Home Depot Canada: Driving Conversion and Engagement Through a User-Focused Website Redesign

    Introduction The Home Depot Canada’s website faced usability challenges that hindered the shopping experience and negatively impacted conversion rates. This case study focuses on the user-centered redesign project to streamline navigation, improve mobile optimization and boost conversion rates. The Challenge The existing Home Depot Canada website suffered from: My Role As UX Designer, I led…

  • SCIEX Molecular Devices: Enhancing User Experience for Complex Lab Workflows

    SCIEX Molecular Devices: Enhancing User Experience for Complex Lab Workflows

    SCIEX Molecular Devices’ flagship software, SCIEX OS, a suite of over 20 applications for molecular research, suffered from inconsistent user experiences, hindering scientists’ efficiency and increasing the potential for errors. This project focused on unifying the complex SCIEX OS ecosystem into an intuitive, user-friendly platform, using a robust design system and improved workflows to empower…

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