Category: UX Design
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The Home Depot Canada: Driving Conversion and Engagement Through a User-Focused Website Redesign
Introduction The Home Depot Canada’s website faced usability challenges that hindered the shopping experience and negatively impacted conversion rates. This case study focuses on the user-centered redesign project to streamline navigation, improve mobile optimization and boost conversion rates. The Challenge The existing Home Depot Canada website suffered from: My Role As UX Designer, I led…
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SCIEX Molecular Devices: Enhancing User Experience for Complex Lab Workflows
SCIEX Molecular Devices’ flagship software, SCIEX OS, a suite of over 20 applications for molecular research, suffered from inconsistent user experiences, hindering scientists’ efficiency and increasing the potential for errors. This project focused on unifying the complex SCIEX OS ecosystem into an intuitive, user-friendly platform, using a robust design system and improved workflows to empower…