- Redesign the product page to provide a connected experience to the user across web, mobile apps, email channels and in the store
- Create variations of page/view layouts for A/B and Multivariate testing
- Test with users, critique, iterate and improve the Product View during 2-week sprints
Research data and analytics gathered from close collaboration with Research and Analytics teams, provided me with a foundation to quickly start creating user flows.
After defining flows, I moved on to analyzing the existing page templates and create wireframes to define atomic components.
With the basic components in place, it is time to dive into details by analyzing page templates and making improvements to individual components. We take into account all user A scenario is a narrative describing “a day in the life of” one of your personas, and probably includes how your website or app fits into their lives. defined in the Research phase. At this stage, it is very important to make a lot of iterations and critique the design as often as possible to come to solid solutions which could then be further filtered.
Prototypes & Testing
With defined components and wiferames in low and high-fidelity, we are able to move on to integration of the designs into Design System UI Kit and Component Library. I also designed a visual overview of different testing processes and facilitated the technical side of Sitting users in front of your website or app and asking them to perform tasks, and to think out loud while doing so..